Melanie Wells, senior editor at Forbes magazine, shares the latest stories on Proctor & Gamble’s word of mouth marketing methods and neuromarketing which uses MRI brain imaging to determine what products or brands people like.Before joining Forbes magazine in 1999, Melanie spent five years as a business reporter and marketing columnist for the Money section at USA Today in New York. Prior to that, Melanie was a writer and columnist at Advertising Age. Melanie has also contributed articles to The Wall Street Journal, Psychology Today, US Weekly and Glamour magazines.
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